Eddie Bauer

Gamified loyalty app concept that blends high adventure with accessible outdoor education challenges.

INDUSTRY: RETAIL

SERVICE OFFERINGS: STRATEGY, RESEARCH, USER EXPERIENCE, DESIGN

Overview

Eddie Bauer needed help envisioning the second iteration of the Adventure Guide app. The goal was to take it from a predominantly static engagement model and create more consumer-to-consumer engagement.

We worked with the Eddie Bauer team to tie in all of the content from various channels and create an experience that’s focused on weekly engagement within the platform and drive social interplay with other Eddie Bauer outdoor enthusiasts.