Anheuser Busch

Improving bar and restaurant sales through real-time staff incentives

INDUSTRY: FOOD SERVICES

SERVICE OFFERINGS: BRANDING, UX, DESIGN, DEVELOPMENT

Overview

ZX Ventures, a subsidiary of Anheuser-Busch, requested our expertise and assistance with an accelerator program geared toward improving the performance of bar and restaurant sales through real-time staff incentives. We worked with a team within the accelerator program to provide best practices for strategy and user experience, along with design of the proposed mobile app experience. The team garnered the top score and was funded to take the product to market.