Transforming eddiebauer.com into a cohesive, brand aligned, best-in-class digital customer experience
SERVICE OFFERINGS: BRANDING, UI, UX
Mentor led the re-design of the full Eddie Bauer eCommerce website. Some of the key goals we accomplished were a simplified navigation, a framework for integrated storytelling, improved mobile shopping funnel optimization, efficient checkout, visual search, improved filtering, and a compelling and clear adventure reward and credit card integration. We also designed a robust buy online, pickup in store feature.